The saying that goes “your brand, your face”, is not that common in the business industry. However, the saying is applied to every business aiming to build a good name in the business world. Most of the businesses today are having trouble on how to build a good standing. Now, have you tried a kind of brand strategy and management that connects so well with your audiences? It will be a help if you learn something that builds brands for businesses by asking. What is this kind of key factor to make a connection with the people? Businesses are like people; it has its own fingerprint: personality, strengths, and character. So, everyone is recognizable and unique. It is something how to know about friends and understand what they like. In this busy world, it is like there is no more time to weigh all the available options and brands carefully.
What is this fingerprint all about?
The fingerprint saying here is the uniqueness of every business. So, it acts as a shorthand to sort out the maze. Indeed, telling one product from another is not easy. So, it is difficult for a business to introduce its brand without using any strategy and marketing ideas. Now, magic happens here; by using the best brand strategy and management, the business’s brand fingerprint is articulated and clearly defined. The partners, shareholders, employees, distributors, and customers will feel they know the company and what to expect. High emotional engagement will occur. At this moment, customers and raving fans where loyalty is created. This is the time when businesses gain a constant competitive advantage. Communicating and discovering this brand fingerprint will help a business bring strategic focus. It focuses on the power of the brand that gives meaning and recognizable shorthand. It can help cut the clutter and noise to connect with the audience.
The process of brand fingerprint
It is essential to follow the process of brand fingerprint. With that, it uncovers the brand fingerprint of a business to make sure that the intangible characteristics ascribed to the business’s brand. The assets like innovation and integrity will be translated into a tangible representation for the audiences to relate. The fingerprint process has two phases, visual translation, and strategy. Here is the pattern:
Phase 1 – The Strategy
- Find brand values, personality, and character
- Understand competitive landscape
- Determine your position in the market
- Develop a value position
Phase 2 – Visual Translation
- Develop brand mood
- Develop brand roadmap
- Determine key brand elements
The brand communication
Business and audiences should develop a relationship. In that way, it builds the brand’s trust, sustainable relationship, and loyalty. Cool animation and great graphics are both effective. Communication of business and customers has a big impact on the brand.