It’s no secret that having a website or blog is crucial when you’re running a business or want to attract people to your brand. On-page SEO can help you achieve more online success, but you’ll need to keep some key factors in mind as you create your content as you build your customer base.
It’s essential to be practical when coming up with the right on-page SEO tactics for your business. Make sure that you have graphics, designs and content that will upload quickly, since this is something customers look for. If potential consumers visit your page and can’t get to your content quickly, they’ll likely leave your site and visit another website that sells similar products or services. As of 2010, speed is definitely a ranking factor, so remember this as you’re updating or building your website. According to a survey conducted in 2016, there’s a minute correlation between rankings and page loading times, but it’s still best to make sure your loading times are quick, since it gives the impression that you’re professional and committed to delivering the best to your customers.
To improve website loading speed, you can reduce the size of the images on your webpages. If you use a plugin like WordPress or Shortpixel, which offers you up to 100 free images a month, you’ll be able to compress and customize your image automatically and immediately. You should also minimize HTML, since every HTML character takes time to load. If you use WordPress for your business blog, focus on using text editor instead of visual editor so you can minimize unnecessary HTML on your webpages.
It’s also best to ensure that your target keyword is in the title of your blog entry, as well as the heading tags and meta description. It’s still a good idea to strategically place keywords in your content. However, you should keep in mind that keywords aren’t all there is to SEO. It’s best to include your target keyword in your articles, according to a 2M keyword study in 2016, where it was revealed that there is a correlation between strategically placing keywords and keyword rankings. The keywords also show searchers that your page is the most relevant when customers are looking for specific products and services. For instance, if you’re looking for new shoes, you can search for “shoes” or you can search for “high heels.” You’re likely to find more of what you’re looking for if the keywords match a shopping site, which makes the process easier. Just make sure the keyword doesn’t appear too many times in one article or blog post, since it can look like spam and appear unnatural. This takes away from the validity of your site and may turn customers away.
Remember that you don’t have to include exact keywords in your content, you can include synonyms and stop words in your keyword list. Google has the intelligence to figure this out so that searchers can still find you. If you make sure your content is on point and engaging, you’ll bring more people to your website.